Chat Increases Conversion Rates

There’s a lady who’s sure all that glitters is gold And she’s buying a stairway to heaven. When she gets there she knows, if the stores are all closed. With a word she can get what she came for. Ooh, ooh, and she’s buying a stairway to heaven. Stairway to Heaven by Led Zeppelin. A …

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Unlimited Possibility for Going Mobile

Technology is created to make a better life for humanity. It cannot replace the human needs of intimate and physical interactions. These needs are still there, but the way or the channel they are accessed are further facilitated by technology.  Both offline and mobile-based channels have the same aim of bringing the best services companies …

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Chat is Playing a Bigger Role in E-Commerce

Consumers spend a significant portion of their lives chatting via popular messaging and social media applications. Interactions between friends are more frequently than not, carried out via chats which are a great way to make new friends and engage existing friends. For eCommerce businesses targeting the Gen-Y and Gen-Z consumers, this is one important thing …

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There’s More to be Just E-Commerce

The development of information technology has brought significant transformation on how businesses engage their customers. Today’s trend demands a model that makes highly effective and efficient information sharing between businesses and customers, with great emphasis on excellent user experience. This trend forces companies to re-evaluate their customer engagement model, not only for internal improvements of …

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A Consultant’s Pain Point and How RTC Solves It

Consultants do receive lots of requests for ‘quick’ consultations (for free that is). These quick consultations come in the form of simple questions asked via WhatsApp or other real-time chat and call applications. But Lo and behold! Those quick consultations ended up taking hours of consultants’ valuable time. This means opportunity costs, particularly if your business model is based on …

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WebRTC Simplified: Everything You Need to Know About WebRTC System

So, what is WebRTC system? You know that it’s the acronym for Web Real Time Communication. But what exactly does it do? How can it affect your business? And what’s all the fuss about implementing it to your operational? Does it really have a potential profit value? Crash-Course: History of Real-Time Communications WebRTC has been …

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Digitization and It’s Pitfalls

I have just finished a #TechTalk on Twitter. I shared 10 key points on the pitfalls of digitization based on extensive research by McKinsey. If you missed it, below is the compilation of the tweets. Background Based on an extensive research conducted by McKinsey, companies are indeed adopting digitization strategies. However, the research proved that …

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Live Your Entire Live in Chats

WeChat has pioneered the whole revolution of “chat as the universal interface” – ie you can, for all intents and purposes, live your entire life within WeChat by simply having conversations or chats. In fact, other popular chat applications are learning from WeChat very closely to make their applications ‘omnipresent’ in our lives. “The strategy of WeChat …

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The Risk of Disintermediation

What is disintermediation? In simple terms, it means the removal of middle persons or intermediaries between producers and consumers. For instances: Customers can buy books from authors directly without the need for physical book stores (distributors) or even book publishers Patients can get the help they need from doctors directly, without the need for hospitals. …

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Will You be Disrupted?

When we talk about digital disruption, the business leaders out there will be split into two camps.. or let’s make that three camps. The first are those who believe that they are sheltered and are confident that their industry or at least they themselves will not be disrupted. The second are those who believe that …

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