The Importance of Conversational Interface in This Messaging Era

In this Internet era, social media has become a fundamental aspect of everyday life. It can be safely said that chatting apps have overshadowed social networks. Not only for conversing with friends and relatives but more than that, messaging apps are now used for many other purposes, such as browsing merchandise, connecting with brands, watch content, or even for more formal means of accessing government bureaucracy.

The conversation itself has its own unique design, developers, apps, and APIs, depending on the industry and the service. Chats come in many different forms, from a simple platform that is used for exchanging messages into huge ecosystems that become the core of banking services, e-commerce, and other business models alike.

Why Consider Using Messaging Interface in Your Platform?

The main reason why people nowadays are more interested in developing a messaging interface in their systems is because these type of apps is considered massive. It has larger monthly active users than social networks. To top it off, mobile messaging apps also only cost you for far cheaper devices with already improved features. Besides, messaging applications are appealing to businesses and marketers due to their size, design, and usage rates. Popular ones (especially in Southeast Asia) such as LINE, WeChat, and KakaoTalk are able to keep their users engaged.

Besides, mobile messaging apps, according to investment bank Macquarie, have an explosive revenue growth, at least for the coming years. In 2014, the bank estimated that messaging apps will reach around $25 billion by 2017 in annual revenue, it is surprisingly raised greatly from only $1 billion. Apparently, that estimation isn’t without much consideration. Take for example WeChat, China’s dominant messaging platform. It announced a total revenue of around $21.9 billion for 2016. Additionally, messaging apps usage is estimated to triple by 2019.

Also read: “Some Rules to Follow Before Entering Live Video in Fintech

Isn’t It Enough to Reach Your Customers Through Texts and Emails?

Unfortunately, no. Let’s say, in a possible narrative, that your customers are already using your apps or platform. They don’t want to just merely quit and change the platform because they have already sunk in too deep. They also want to discuss or report about something that can’t be expressed through texts or emails.

That is where WebRTC kicked in. You can easily build direct communication capability into your apps and platform. You can also minimize missed communication which will greatly benefit your business. Providing customers with flexibility can make the communication clearer and can reduce unnecessary back-and-forth contact via emails. Combining text messages and voice-calling, your team and your customers can express more details that are often tough to describe with text only. The more your customers get frustrated with expressing themselves in sentences, the more likely they will welcome the efficient technology.

Platform-based services, like all other types or services, have their own strengths and weakness. Not only are you preparing for the short- to long-term growth strategy, you have to be careful with the setbacks of some costs that may overshadow the immediate benefits. However, conversational interface-based services can still be a powerful business, according to the examples mentioned above.



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