Protect Your Data Privacy by Creating Your Own Communications Platform
When the Cambridge Analytica case erupted last March 17, 2018, people started to develop trust issue towards Facebook and questioning its privacy management. The question was mostly about how the third party company can harvest Facebook user’s data, through trivial psychological quiz, for its benefit. In this case, the data was used to support Donald Trump’s victory at the 2016 US presidential election. Kompas on April 6, 2018 edition said, the victim of this case has reached 87,000,000 Facebook users.
However, four years before the incident arose, some institutions such as Thinkprogress.org already reminded society that humongous technology-based companies is reliant on data mining indeed. The company, such as Facebook, even went further by harvesting people’s information, not only by its profiles and posts, but also by looking from user’s chats.
They were used to understand more about people’s characters and behaviours. The erudition then used to create more personal content which displayed in user’s News Feed. However, in the end, these actions only lead to one goal: giving more revenue for Facebook, from the ads.
So, a personal chat is no longer private. Like Ramani Durvasula, a psychologist from California State University, Los Angeles said, “Everything you say, every character typed are being watched.” This familiar feeling comes from talking to people you know in a personal chat makes the company can gather deeper data since the topics user discussed are uncensored and unsorted, this is different than when users post something on their social media feeds.
Private Data Protection
Related to the personal data protection, some parties already moved further by planning and implementing strict regulation over data protection. In Europe, the European Union (EU) even replaced its existing Data Protection App (DPA) with General Data Protection Regulation (GDPR), which affects parties, including businesses and public sector organizations that mishandled customer’s personal data with strict consequences.
Through GDPR, people have a right to ask data controllers to delete the personal data, they also have higher position since business needs to ask for user consent and give 72 hours notification before the personal information is getting leaked. In addition to that, privacy by design will become a legal requirement and data protection advisors (DPOs) should be hired by large enterprise to manage the data (read more here).
Briefly, through the implementation of GDPR, people in Europe will get more protection over their private data since organization and enterprise need to modify the way they treat user’s data. It includes the modification on data processing by the apps provider and data storage which involved third-party who made the SDK (Software Development Kit).
Build Your Own Communications Platform
In Indonesia, the personal data protection has been ruled in the ordinance of Ministry of Communications and Information Number 20 Year 2016 about the personal data protection in electronic system. According to the law, people should respect personal data as human privacy, meaning that they have a right to stated its privacy over the personal data, as the regulation is concerned.
The number of Indonesian people who believe in the importance of data privacy and protection is also high, which is 79%, based on We Are Social 2018 research finding. However, in the greater implementation, based on the Privacyinternational.org, some developing countries in Asia, including Indonesia, are still unfamiliar with the terms of privacy, due to the preference of collectivism over individualism.
Therefore, referring to this background, it would not harm us to rethinking about data privacy, particularly for business institution who wants to protect both internal and external occasions when the data privacy issue emerges. The enterprise could protect its own data by creating and using its own communication platform.
Also read: “Learn More about Chat SDK and API“
In the external occasions, some B2C (Business to Customers) has built its official business profile in some communications platform including Facebook Messenger, Google Business, Twitter for Business, WhatsApp Business, iMessage (Apple’s chat application) in its Business Chat feature. Several of these features, such as Facebook Messenger, WhatsApp Business and iMessage Business Chat can be used to communicate between the business enterprise and customer. Techcrunch.com discussed about this topic, by taking example from iMessage quote:
“While it may seem like an odd fit to chat with businesses in iMessage where people today keep up with friends and family via personal conversations, it’s not surprising to see that Apple is entering this space.”
So, a communication platform can be used as a business contact to connect between the enterprise and customer. But, if you are unsure about its data privacy (particularly after the Facebook case arises) it might be better to build your own communications platform in form of a chat, to connect with your customer or even, set the platform to manage a customer service and/or direct message facilities.
On the other hand, building your own communication platform can also be used to secure data privacy (please take a look on Durvasula comment about public chat platforms) and create a holistic platform for internal employee. Liquid-state.com stated that there are at least 3 benefits of building these integral communication platform:
Juggling with several office applications is not an easy task. By building a holistic platform, the employee can work seamlessly and efficiently by sharing the assignments to someone competent, after communicating it with the peers in the enterprise’s communication platform.
Increased Operational Efficiency
By creating a communication platform, the employee can share the information, work updates, and so on everywhere, anywhere. Something that an Intranet can do because it limits the employee’s update by being able to access inside the office.
Business information is confidential and should not be leaked or hacked. Thus, having your own internal communications platform can help the enterprise to manage people who can access it, by adding the conditional access or permission before the data spread from one employee to another.
Use Third-Party Service to Build Communication Platform
The enterprise can build its own communication platform (in form of chat apps) where the whole setting is managed by the company. Another option is to use the third-party service to build your own communications platform, with a specific agreement over the data privacy setting. Qiscus manages to provides those service through various products, including Chat SDK, Qiscus Member Engagement Package (Qisme), and Qiscus Online Consultation (QOC).
Qiscus Chat SDK, or Software Development Kit (along with its messaging API/ Application Programming Interface) is a developer kit and interface that allows you to create and run a chat application. One of our advantages is being able to deploy our own server. The advantages for you are:
- The data fully belongs to you.
- The data can be processed in accordance with your company’s needs.
- Higher security for data integrity.
- Easily scalable.
- More stable, because the chat version of SDK that has been used locked.
(Read more about it here).
Meanwhile, Qiscus Member Engagement Package (Qisme) is a white-labeled WhatsApp-like apps that can be used, particularly for external communications, when an enterprise has already have a large number of member and need to engage it better. You will no longer need to use a public communication services, such as WhatsApp or Telegram which takes the form of chat apps, to communicate with your internal or external business stakeholders.
Lastly, Qiscus Online Consultation Package (QOC) is better to be used for external communication between the enterprise and client. Particularly, for a business that provides digital consultation in various sectors.
The main benefit that can be taken from creating your own communications platform using Qiscus’ product is that it can be customized by client.
Besides that, using Qiscus product also helps you to have more control over your own server and speeds up development using built-in messages types.The enterprise can also build reactive applications using event handler feature and personalize the User Interface (UI).