Create A More Trustworthy C2C E-Commerce with In-App Chat Feature

The massive penetration of the internet creates a new type of business, including e-commerce, which comes in various forms: B2B (business to business), B2C (business to consumer) and the most recently, C2C (customer to customer). Although C2C e-commerce was developed last, as explained by Sami I Makelainen in From B2C to C2C e-Commerce, the C2C …

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There’s More to be Just E-Commerce

The development of information technology has brought significant transformation on how businesses engage their customers. Today’s trend demands a model that makes highly effective and efficient information sharing between businesses and customers, with great emphasis on excellent user experience. This trend forces companies to re-evaluate their customer engagement model, not only for internal improvements of …

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