Ruangguru: Enhanced Customer Engagement with In-App Features

Distance learning has been popularized by an application focused on education, all thanks to globalisation. A recent survey by Statisca found that education apps are the third most downloaded application for Apple users at a rate of 8.47% in October 2017. In Indonesia, similar applications that can be downloaded via mobile phone have been promoted …

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Beyond Social Media: The Next Frontier for Businesses

How many social media accounts do you have? Facebook, Twitter, Path, Instagram,  or LinkedIn? Are they all used up? Social media is exploding everyday. It’s bombarded by various content that sometimes render it unattractive. It has pushed many users to leave their accounts due to the boredom and exasperation of seeing irrelevant content. It seems …

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Create WhatsApp-Like WebApp Using Qiscus Web Chat SDK – Part 1

In this tutorial, we’ll try to create a WhatsApp-like web-app using Qiscus web chat SDK. We focus mainly on the user interface. More functionality will be discussed in another tutorial. Pre-requisite Before we can start working, we need to prepare necessary files for this tutorial. They are qiscus SDK javascript file and CSS file. We also need fontawesome …

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Chat Feature Dilemma: Why Building is Not Always a Better Idea

In recent years, chat applications have shown significant growth and even surpassed social networks in terms of gaining active users. According to Business Insider Intelligence data, the number of combined users of the top four chat apps are larger than that of the top four social networks. In Indonesia alone, according to a research by …

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4 Pain Points of Using Social Chat Apps for Work

There have been numerous talks on chats being almost the de facto communication platform in the working world. Indeed, popular chat applications like whatsapp, FB Messenger, Google Hangout etc have made it really easy for professionals to reach out to clients. Additionally, with reliable video calls, businesses are empowered to service clients remotely. All these are thanks to …

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Chat is Playing a Bigger Role in E-Commerce

Consumers spend a significant portion of their lives chatting via popular messaging and social media applications. Interactions between friends are more frequently than not, carried out via chats which are a great way to make new friends and engage existing friends. For eCommerce businesses targeting the Gen-Y and Gen-Z consumers, this is one important thing to note. In today’s …

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There’s More to be Just E-Commerce

The development of information technology has brought significant transformation on how businesses engage their customers. Today’s trend demands a model that makes highly effective and efficient information sharing between businesses and customers, with great emphasis on excellent user experience. This trend forces companies to re-evaluate their customer engagement model, not only for internal improvements of …

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