How to Engage Online Communities in Your Business

A community is an inseparable part of businesses. The community here refers to every single stakeholder, including customers, employees, and any person or organization who is relevant to your business.  Nurturing communities in business can be beneficial, be it online or offline. Social networking, especially, will be a prominent part of your business marketing strategies. …

Continue reading

The Importance of Conversational Interface in This Messaging Era

In this Internet era, social media has become a fundamental aspect of everyday life. It can be safely said that chatting apps have overshadowed social networks. Not only for conversing with friends and relatives but more than that, messaging apps are now used for many other purposes, such as browsing merchandise, connecting with brands, watch …

Continue reading

Create a Sophisticated Conversational Commerce using Qiscus Chat SDK

Conversational commerce is an important tool for retailers, especially for those who have a huge online presence as it is able to offer big opportunities to meet rising demands for better customer experiences and more personalization. Since customers are now savvier and influenced by infinite amounts of data, they are expected to be more selective …

Continue reading

4 Pain Points of Using Social Chat Apps for Work

There have been numerous talks on chats being almost the de facto communication platform in the working world. Indeed, popular chat applications like whatsapp, FB Messenger, Google Hangout etc have made it really easy for professionals to reach out to clients. Additionally, with reliable video calls, businesses are empowered to service clients remotely. All these are thanks to …

Continue reading

There’s More to be Just E-Commerce

The development of information technology has brought significant transformation on how businesses engage their customers. Today’s trend demands a model that makes highly effective and efficient information sharing between businesses and customers, with great emphasis on excellent user experience. This trend forces companies to re-evaluate their customer engagement model, not only for internal improvements of …

Continue reading

The Risk of Disintermediation

What is disintermediation? In simple terms, it means the removal of middle persons or intermediaries between producers and consumers. For instances: Customers can buy books from authors directly without the need for physical book stores (distributors) or even book publishers Patients can get the help they need from doctors directly, without the need for hospitals. …

Continue reading

Chat Beats Everything Else, Soon, Even in Workplace

Did you know that according to inmobi.com, there are 97% mobile users in Indonesia who access chat apps multiple times per day? Well it is not surprising. Indonesians are some of the most active users of chat apps in the world – 39% of Indonesians ie ~100 million Indonesians prefer chat apps as their main …

Continue reading