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Why Do Chat Apps Keep Driving Traffic?

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Header photo credit: slashgear.com

More and more people use chat apps as their main communication platform these days. According to Statista, 52,9 million mobile phone users in Indonesia accessed OTT chat apps to communicate. That number is projected to grow to 91,6 million users in 2019. How massive is that?

Those huge numbers, then, point to one question: how did chat apps manage to do it?

One of the main reasons is because chat apps have the ability to connect people regardless of where they are actually located. Not to mention that it provides real time interaction without having to meet face-to-face. You’ll have higher chance to get immediate response from other parties.

As the number of chat apps users grow, so does its functions. People now log in to chat apps account not only to chat with their friends, but also to connect with brands, watch content, and browse merchandise.

What were once simple services for exchanging messages, pictures, and videos, have evolved into expansive ecosystem with their own developers, apps, and APIs.

More interestingly, many companies from professional business industry have also jumped on the bandwagon. There are even some chat apps that can work seamlessly in a centralized online workspace. They’re known as office chat apps.

You can send work documents to your co-workers during instant chat session. Office chat apps also allow you to make a virtual conference without having to get all the related people together in a physical meeting room. That way, it’s possible to conduct multiple conversations with different groups of people simultaneously.

image

Header photo credit: slashgear.com

More and more people use chat apps as their main communication platform these days. According to Statista, 52,9 million mobile phone users in Indonesia accessed OTT chat apps to communicate. That number is projected to grow to 91,6 million users in 2019. How massive is that?

Those huge numbers, then, point to one question: how did chat apps manage to do it?

One of the main reasons is because chat apps have the ability to connect people regardless of where they are actually located. Not to mention that it provides real time interaction without having to meet face-to-face. You’ll have higher chance to get immediate response from other parties.

As the number of chat apps users grow, so does its functions. People now log in to chat apps account not only to chat with their friends, but also to connect with brands, watch content, and browse merchandise.

What were once simple services for exchanging messages, pictures, and videos, have evolved into expansive ecosystem with their own developers, apps, and APIs.

More interestingly, many companies from professional business industry have also jumped on the bandwagon. There are even some chat apps that can work seamlessly in a centralized online workspace. They’re known as office chat apps.

You can send work documents to your co-workers during instant chat session. Office chat apps also allow you to make a virtual conference without having to get all the related people together in a physical meeting room. That way, it’s possible to conduct multiple conversations with different groups of people simultaneously.

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