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Why Do People Still Use E-mail?

E-mail has been one conventional communication media recently, however it is still considered reliable for some people. Based on the research by The Radicati Group, Inc., the number of e-mail users has nearly reached 2.6 billion in 2015. Are you one of them?

One of many reasons why e-mail has grown rapidly is because it has become the most effective marketing tools for many businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communication through e-mail. That’s why companies are willing to use e-mail to drive sales.


Photo credit: Flickr Dennis Skley

This is where it gets more interesting; with e-mail, you can craft customized messages for specific demographics in your customer database, personalize them with recipients’ names, and include link to your company’s web presence. The more personalized the e-mail, the more relevant it can be, the better the engagement you will do.

Besides digital marketing, e-mail is also best used for internal business communication. Sure, nothing beats face-to-face communication, but e-mail usage for internal communication can cover many areas within the business. It offers efficiency for you to share basic information like general office rules.

However, even though e-mail usage is still relevant to this day, many companies are starting to replace e-mail with an office chat app. Not only does it allow you to be more focus on work, this chat app will reduce your complexity.

In your other window might be Google Docs, Excel, Power Point, or whatever it is, but the chat app is the one thing you’ll open all day if you want to reach someone in your team. You can even send documents via the chat app, just like you usually do with e-mail.

This is what we’ve been working on to provide you with the best chat app you will ever use. While e-mail isn’t completely swept under the rug, the presence of chat app will help you to be more focus on work with minimum distraction.

In other words, chat app for business purpose is a centralized place for all your communication forms. It’s instantly searchable and available wherever you go.


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